The show features two friends, Ben Epstein and Cam Calderon, coming from an area where its dog eat dog: New York City. Ben and Cam have grown up together as childhood friends and each equally had a perspective of living the American dream. While Ben have more down to earth and realistic approach, Cam is much more ambitious and street smart person. That they complement each other well due to the different personalities and the motivation they provide to each other. Both of them have hopped from one concept towards the next with certain obstacles within their way. Cash flow has always been a big dilemma for them and quite often they’ve problems balancing the budget. They come across a roll of top quality denim and still have huge expectation of creating a fashionable company of jeans called Crisp. While in the process on their particular way to riches, Ben and Cam continues to be hit roadblocks. More importantly, that they begin to build relationships with people in different industries. Relationships are every thing in business. Without giving too much away, one thing leads to the next and also opportunity awaits them.

Cam’s cousin Rene Calderon served jail time but was launched at the pilot episode. Rene comes off like a serious mafia type entrepreneurs. Cash is all to him and every single cent counts. Rene has already established some success with different endeavors and has frequently had to lend cash to Cam but usually withstrict settlement deadlines and consequences. Out of jail Rene builds up a new energy drink called the Rasta Monsta. Although he has an positive outlook revenue haven’t begun to take off yet because of lots of competition.

How to make It In America showcases the hustle and failures that many business men undergo. Not everybody believes in their ideas at instances they’re left with no other choice than to take dangers whether it be borrowing money or perhaps using lease money to fund their ideas. While How To Make It In America is just hardly into its first season, stuff has started to go in Ben and Cam’s favor. What you need to take away from How To Make It In America is that all of it begins with an idea. Some of the ideas work and some will not. There isn’t any secret formula with regard to success. When you have an idea you will have a to put it on action. By being consistent without giving up, you cannot lose.